Attended Mediacamp Nottingham 2 and here is the long list of stuff that I took away from the event.
Interesting discussion on last 10 years and next 10 years in media by Glenn Le Santo. News is the least unique of all media. The Times is about to put its content behind a paywall. Reinventing social active. All content is now about interaction. There was a large focus on monetization which I tend to make me switch off. There is rarely talk of how to increase quality of content, targetting content, syndication, editing or a hundred other topics around why content is king. It always comes back to monetization, which I agree is important for content producers but we’re always talking around the subject and not doing anything about it. When was the last time you visited a blog/site/platform that was experimenting with paid content?
Talk about building community by the Creative Nottingham team was really interesting. Lack of funding for creative industries in the area has meant that people just get on with it. Its a great site that is expanding rapidly and importantly has lots of support from its community. Interesting comment that “Website is least important part of what we do” as they also use Posterous, Facebook, RSS and Twitter. You need to use their resources more!
@iainsimons gave a very passionate talk about Gamecity. I’ve never made it to any of their events and his talk made me realise what I’ve missed out on. This year I will attend! He also introduced their idea of a Festival API. Great idea. Slightly off the wall but it makes so much sense. I think its that API is such a common term now that it makes sense in uses outside of technology. Can an API refer to a paper process, why not? The examples given where to inform the jacket potato vendor of the process he needs to follow to run his stand. I assume this would include application, payment, compliance with regulations, timetable for the event etc. This same API could then be used be used by any other festival who is also planning to sell jacket potatoes. A bizarre but excellent way to reduce bureaucracy. Is the videogames industry really going to change the way we handle paperwork?
Lovely sandwiches and cake from @hungrypumpkin in the Lace Market
Very intersting talk about social media and the Olympics by Jennifer Jones. The Olympics is finally opening up to social media. Has authorised press and unathourised press centers. The Olympics is the biggest media event in the world bar none. Impact on host cities is massive. London in year 5 of 14 years of Olympic pain. How are the communities affected.
Purposely controversial session “The web site is dead” chaired by Glenn proved that it is and it isn’t. Static web pages are dead by their very nature. Social interaction on pages makes them very much alive. Someone commented that everything in their house is what other people have liked in reviews. Nothing is bought without recommendation. Is this is last gasp of consumerism. Need to communicate with others has returned? We don’t need brands. Better to have all that invested in communications. The logo does not help customer service.
Alexia gave a great intro on personal branding. What are your strengths? Decide what you don’t want and then start going in the opposite direction. People do business with people – do this apply to a website? Attract the things that align to you. Lots to think about.
Posts from people who wrote stuff quicker than I did: