Twitseek.com has been blessed with a glut of traffic in the last few months. After being up for over a year, something has kicked in to drive traffic to the site.
Increased Page Views
A combination of Google Webmaster Tools, Google Analytics and Google Adsense stats have been used to try to understand the recent surge in traffic. It appears that unfortunately, this may need to be called the Justin Bieber effect. No, I didn’t know either.
Page Impressions
These are the page impressions for 2010 so far:
Jan – monthly 115 – daily avg 4
Feb – 99 – 4
Mar – 118 – 4
Apr – 255 – 9
May – 1,212 – 40
Jun – 3,891 – 129
Jul – 3,845 – 124
Aug – 5,036 – 162
Sep – 6,110 – 203
That’s a total of 20,681 hits this year so far, with over half of those occurring in the last two months.
Monthly increase stats are:
Feb -14%
Mar +19%
Apr +116%
May +375%
Jun +221%
Jul -1%
Aug +30%
Sep +20%
The June, July, August figures are where the traffic really increased to significant volumes, levelling out in July but steadily increasing again in August and September. In order for the site to become a real asset, growth figures need to return to being in the triple digits.
Ad Revenue
Ad revenue as also increased throughout the year.
Jan – no revenue
Feb – no revenue
Mar – no revenue
Apr – no revenue
May – pence
Jun – £’s
Jul – £’s
Aug – £’s
Sep – £’s
This corresponds to a small amount of ad revenue, half of which occurred in the last month. A doubling of revenue in August is due to change in ad layout with inclusion of extra ad panel, as well as increased traffic to the site.
Changes
New features are always rolled out at http://beta.twitseek.com and this receives a significant amount of traffic too. Changes trialled here in August were the extra Adsense panel which has already been rolled out. Also, a Popular strip has been added to the top of the site to link to some of the apps and sites which are used to frequently post to Twitter. The Retweet button is a possible for future rollout too. It seems to fit into the interface without breaking the layout. It would be great to get some A/B testing set up for the site to try new layouts before rolling out.
Update: Added September stats.